Im trying to setup an email campaign to advertise my website?

Im trying to setup an email campaign to advertise my website. I found several sites on the internet that allow you to manage your campaign but you have to provide your own list? Ive looked everywhere and cant decide whats real or whats fake? Does anyone have any experience using email to advertise? I just want something that gets results
Im trying to setup an email campaign to advertise my website?
I've used e-mail for 4-5 years, primarily to send out information for a couple of nonprofit groups I'm involved with.





I use Constant Contact ( http://www.constantcontact.com ) and have been very pleased with it. However, there are other good, reputable companies out there. Another I'm familiar with is Vertical Response. Another is iContact.





Some people also use autoresponders to accomplish the same task. One of the more popular ones is AWeber, though there are a lot of them out there.





The cost varies, depending on the service's business model. Some charge per month based on total records. Others charge based on number of e-mails you send. The prices are posted on their web sites, and most are pretty competitive with each other.





It's true you have to provide your own list. In some cases, the services have allied list providers. In other cases, they don't. But what they don't want you doing is spamming. They want to make sure that the names you enter have specifically requested either your information, or have given permission to someone (usually a collector for a lsit provider) to allow them to send e-mail.





The two factors that will get you the best results are (1) a good list, and (2) a good message. A good list is one where the people on it are interested in whatever product or service you're providing. A good message is one that stimulates action--a compelling message.





Some of the services (I know Constant Contact is one) offer kind of turn-key programs. Other providers partner with them to work with end users to develop campaigns. That costs extra, of course, but that provides some assurance that the person helping develop your campaign understands e-mail campaigns.





Hope that helps.